Iris Charlotte

Problem

A new business starting from zero: no online presence, no way for clients to find or book her, and no client base.

Starting point

Nothing was in place: no Facebook or Instagram profiles, no Google Business Profile, no online booking and no advertising.

Strategy

Position the nail artist clearly first, then build the path a local client takes: profiles that show real work, a Google Business Profile so local clients can find the studio, online booking, and Meta Ads to speed up the start.

What we set up

• Positioning of the nail artist and her services
• Facebook and Instagram profiles set up and filled with posts and service information based on the marketing strategy
• Google Business Profile created, completed and optimized
• Online booking set up for appointments and client management
• Meta Ads campaigns from February to May 2026

Results

The Google Business Profile started from zero in February 2026. Profile interactions (calls, chats, bookings, direction requests and website clicks) grew every month through June, and June, the first month after the ads were switched off, was the busiest month from February to July. Figures come from Google Business Profile.

Key insights

• Clear positioning of the nail artist worked best.
• The profile kept growing after the ads stopped: June 2026, the first month without ads, was the busiest month from February to July.