Montessori preschool · Orangevale, CA
Montessori Oak
A Montessori preschool that relied on boosted posts and had no steady flow of family inquiries. After an audit and a new local strategy, two months of Meta Ads filled the group: six new children enrolled.
Problem
The school had open spots to fill, but marketing brought inquiries only now and then, and there was no way to see which efforts actually worked.
Starting point
Facebook and Instagram pages and a Google Business Profile were in place. Advertising meant boosting posts from the profiles, and results were not consistent.
Strategy
Start with an audit, fix the basics (including the existing Google Business Profile) and clarify local positioning, then replace boosted posts with structured Meta Ads campaigns built to start conversations with parents, and track every inquiry.
What we set up
- Audit of the school's digital presence and Google Business Profile
- Name, address, phone, website and local SEO gap review
- Existing Google Business Profile optimized: service list rewritten and SEO-optimized, plus 5 new posts about the school, its programs and how children learn
- Local positioning for parents in the area
- Meta Ads campaigns for direct messages and Instant Form leads
- Video creative produced with the AI video tool HeyGen
- Google Sheets lead tracker with the source of every inquiry
Results
Ads ran in August and September 2026. They brought a steady flow of inquiries from local parents, and the school filled its group: six new children enrolled, as reported by the client. Inquiry figures come from Meta Ads Manager.
Result
- new children enrolled, group filled
- 6
- Reported by the client
Meta Ads: Aug–Sep 2026
- inquiries from parents: direct messages and form leads
- 76
- Meta Ads, all campaigns
- average cost per inquiry
- $7.83
- Meta Ads, all campaigns
Key insights
- A well-built marketing strategy mattered more than budget: structured campaigns replaced random boosted posts.
- A strong video creative, made with HeyGen, helped the ads stand out to local parents.
Want a setup like this?
Start with the Marketing Audit. We'll review your current marketing and show you what to build first.